Did you check out the recent report on Indian smartphones usage patterns by Nielsen India? Indian SmartPhone users spend more time on content than Voice and SMS!! Nielsen Informate Mobile Insights, revealed in its most recent study of this emerging market that the average Smartphone user spends 2.5 hours a day using their phones with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content. Only 28% of their time is now used for voice calls and text messaging.
Key Findings by Nielsen Informate Mobile Insights
- Smartphone users in India are using their phones for more than 2.5 hrs per day, of which communication (calls, SMS, emails) accounts for only 28% of usage
- Younger Smartphone users (15-25 yr olds) spend more than 3 hrs per day on their phones and spend 60% of the time on entertainment & browsing e.g., gaming, surfing the net and multimedia
- 68% of 15-24 year olds used a chat app last month as compared to 42% for the 31+ year olds; and
- Data usage for 3G users was close to 44% more than 2G users
- An Android user installs an average of 19 apps in a month compared to 10 apps for a Symbian user
- 84% of Android users played a game in the last month compared to 59% for Symbian users
What are trends expected?
I firmly believe that as 3G usages becomes more rampant in India, the focus and usage on content is going to increase. In fact, the time is ripe for the content developers to introduce innovative content. The jobs for content developer are also bound to increase, as a result. Hence, I do believe in future content would become the king in the SmartPhone arena.
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