A recent report from Gartner emphasize that Media tablets are here to stay, and it would be wise for the CIOs to adopt them or at least create the platform to facilitate its usage. It further pointed out, “Media tablets are presenting a variety of new opportunities for businesses, but they are also requiring a new set of policies, technologies and skills for enterprises”.
A large majority of CIOs has earlier missed the boat for smartphones as they were not able to comprehend its potential. In fact, many CIOs earlier wrote off the smartphone and did not realize its value. Hence, many organizations were late catching up with the smartphones and business advantages that the mobile applications provide.
The scenario is much different now. CIOs today seem to be willing to get away from the control mode and enter the facilitator mode. They are aware of the fast pace Cosumerization and have realized that to stay competitive they should encourage it.
Gartner expects “media tablet shipments to be approximately 69 million in 2011, which is only a small fraction of the total number of application-capable mobile devices, such as smartphones”. But they expect “the impact of the device on other forms of computing is great”. In addition, according to Gartner media tablets are neither "better laptops" nor "better smartphones" but complement both.
Personally, I feel the power of the smartphone would out-shadow the media tablet. Smartphones is outselling other computing devices and will continue doing so. But even then I would implore the CIOs to hitch a ride on the media tablet wagon too so as to be seen and ready as a technology facilitator. My advice to CIOs would be that they should not try to supply, manage and control every device that employees use at work, but should instead facilitate new tech usage and encourage its proliferation within the organizations.
Do check out iPad and Beyond: The Media Tablet in Business for more details on the media tablet market.
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