The Indian 3G arena is all ready for the fight between the service providers. The licensees have spent a huge amount of money on getting the licenses in India. Hence, the obvious focus will be how to break even quickly? But easier said that done, it will not be a cake walk for any service providers to become the market leader or recover the amount of money they have invested. The returns will definitely involve long term recovery process.
But from what I see, a couple of things will be very important and even mission critical for the service providers:
- The right tariff will be extremely important. If it’s too expensive, it will be very difficult for the service providers to hit the critical mass.
- Innovative features are necessary. Since it will be a new service for many, the most innovative and cool services will capture the eyeballs and the consumers too.
- Value Added Services (VAS) will be very important. The providers with great VAS will definitely have an edge.
- Applications you provide will also be crucial; more innovative applications will definitely create a better interest.
Get the right things down, gauge the consumers’ expectation and create a great experience with your 3G service—the consumers will flock to you!!!
No comments:
Post a Comment